Most Culture Events have thousands of different customers/Audience at their Event every year/day. Some are regulars, and others only visit you once. Knowing who your customers/audience are, how often they visit, what they want to see etc. have tremendous value for a culture event. When you also can use this information in your communication and marketing, you get a huge advantage to have loyal participants each year.
In this document you will find information on how to communicate and market you personally to your customers/audience, receive direct feedback and not least, fill up the event each time.